Ticketed event: $35.00
Design Heuristics is an empirically derived and validated approach for creating product designs. Our research has shown that concepts created by engineering students using Design Heuristics are more complex, diverse, and creative.
This workshop will review relevant research studies and introduce Design Heuristics as a creativity tool. Participants will practice using Design Heuristics to generate concepts, and we will demonstrate ways to implement it effectively in your classroom in short instructional activities. Participants will be provided with a set of Design Heuristics cards, instructions for classroom presentation and activities, and access to instructional videos.
Shanna Daly has a B.E. in chemical engineering from the University of Dayton and a Ph.D. in Engineering Education from Purdue University. Her research focuses on idea generation, design strategies, design ethnography, creativity instruction, and engineering practitioners who return to graduate school. Her work is often cross-disciplinary, collaborating with colleagues from engineering, education, psychology, and industrial design.
Seda Yilmaz is an assistant professor of industrial design at Iowa State University. She earned her doctorate from the University of Michigan’s Design Science Program in 2010 with a dissertation entitled "Design Heuristics." Her work focuses on design cognition and creativity, cross-disciplinary design team dynamics, information processing in concept generation, and cognitive strategy changes among design domains and implementation of these strategies in pedagogical instruction.