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welcome-pittsburgh

2008 ASEE Workshop on K-12 Engineering Education
Saturday, June 21, 2008 - Pittsburgh, Pennsylvania

Thank you for joining us in Pittsburgh for the 5th Annual ASEE Workshop on K-12 Engineering Education. This day long event is designed to introduce you and 250 Pittsburgh-area teachers and engineering educators from across the country to innovative, effective engineering education resources designed for the K-12 classroom.

2008 PROGRAM

Below is the program from the 2008 Workshop. To promote interactivity and participation in individual sessions, attendance was limited to 25 attendees per workshop session.

THE DAY'S SPEAKERS INCLUDE:

Opening Address
9:30am - 10:00am
Fayette


Xavier Fouger

Director
Dassault Systemes Global Learning & PLM Academy
Closing Address
4:45pm- 5:00pm

Judith Hallinen

Assistant Vice Provost for Educational Outreach and Director Leonard Gelfand Center for Service Learning and Outreach Carnegie Mellon University


Saturday, June 21, 2008 - 8:30 AM to 5:00 PM

Time Activity Location
8:30 Registration Westmoreland Prefunction Area*
8:30 - 9:30 Continental Breakfast Pennsylvania East & West**
9:30 - 10:00 Opening Address Fayette
10:00 - 11:15 Morning Sessions
11:15 - 11:30 Morning Break Westmoreland Prefunction Area
11:30 - 12:45 Morning Sessions, cont.
12:45 - 2:15 Lunch Pennsylvania East & West
2:15 - 3:30 Afternoon Sessions
3:30 - 4:45 Afternoon Sessions, cont.
4:45 - 5:00 Closing Address Fayette
* Sponsored by DuPont ** Sponsored by the Engineers' Society of Western Pennsylvania "Thinking like an Ad Exec" presented by Jacquelyn F. Sullivan Associate Dean for Student Cultivation, University of Colorado at Boulder



Break-out Sessions

Session 1
10:00 - 11:15
Session 2
11:30 - 12:45
Session 3
2:15 - 3:30
Session 4
3:30 - 4:45
Beyond the 'bot-STEM Teaching & Learning Using Robotics Presented by Autodesk & VEX Educational Robotics. Engineering Design with SolidWorks Engineering for the 21st Century
Introducing Digital Manufacturing into the Classroom Energy Literacy: Preparing Middle School Students for Our Energy Future Using Engineering Design to Teach Core Concepts in High School Science Classrooms
K12 STEM Mathematical Modeling in the Elementary Classroom: A Windmill Problem Innovative Micro and Nano Hands-on Lego Modules Using Technology Assisted STEM Science and Engineering Connections: The Stowaway Adventure
Developing Non-traditional Activities to Engage Elementary and Middle School Students in Engineering, Math, and Science Engineer a Better Approach to Project-based Learning Through National Instruments LabVIEW, Vernier SensorDAQ, and Project Lead The Way Engineer Your Life: Talking to High School Girls About Engineering Bringing Engineering into Middle Schools: Learning Science and Mathematics through Guided Inquiry and Engineering Design
DuPont Presents: Connecting Inquiry in Science and Mathematics



SESSION DESCRIPTIONS

Session 1 (10:00 - 11:15 AM)

Beyond the 'bot-STEM Teaching and Learning Using Robotics

Room: Fayette Presenter(s): Laura London, Brad Lauer Institution: Autodesk and Innovation First, Inc. Educational level: General K-12 Pre-built sample robots (like some shown and discussed in the presentation) will be on display at the workshop. Participants will be able to look at and handle the robots, see how they are built, observe how they operate and be given a chance to operate the robots themselves. Teachers will take home packets with information covered in the presentation, materials on curriculum and options available for classroom robotics labs.
Introducing Digital Manufacturing into the Classroom

Room: Butler East Presenter(s): Roy Smolky Institution: Dassault Systemes, DELMIA Educational level: General K-12 Teach CATIA and DELMIA, that is what industry is using to build planes, cars and ships. The integration of Product (What to Build), Process (How to Build) and Resource (Build with What). Most schools are only teaching students Product Design and do not address Processes (Machining, Robotics, Human Modeling, Assembly, Automation) and the INTEGRATION with Product Design. When the design changes, the process changes!
K12 Science, Technology, Engineering and Math (STEM)

Room: Butler West Presenter(s): Robert Grover Institution: PCS Edventures Educational level: General K-12 This workshop is a hands-on presentation that introduces teachers to a learning system that starts building technological literacy and engineering skills at a very young age using materials and curriculum that reinforce core academic subjects. PCS will demonstrate how to teach robotics, architecture, science, technology, engineering and math principles using LEGO Manipulatives. All teachers participating will use LEGO Manipulatives to build a Gear Reduction Model, which they can then take home with them for use in the classroom.
Developing Non-traditional Activities to Engage Elementary and Middle School Students in Engineering, Math, and Science

Room: Crawford East Presenter(s): Heather Smolensky, Elizabeth Parry Institution: North Carolina State University, College of Engineering, K-12 Outreach Program Educational level: Elementary/Middle School This workshop will introduce teachers to relevant engineering activities that are attractive to all student populations, including females and underrepresented minorities. Attendees will participate in two activities designed specifically by the K12 Outreach team-Roller Coaster Design and Engineering Lip Balm. All teachers will take home handouts and materials to complete these activities in their classrooms.
DuPont Presents: Connecting Inquiry in Science and Mathematics

Room: Crawford West Presenter(s):Phyllis Buchanan, William Moss, and Dorothy Moss Institution:DuPont Office of Education, Department of Mathematical Sciences, Clemson University Educational level: General K-12 In this session, participants will analyze connections between science, mathematics, and engineering standards. Hands-on investigations will be used to collect data about the effect of load on motion. Data displays will be created and conclusions will be drawn as participants work in collaborative groups. The impact of communication on science and mathematics literacy will be discussed. Participants will receive samples of inquiry-based materials.

Session 2 (11:30 - 12:45 PM)

Engineering Design with SolidWorks

Room: Butler East Presenter(s): Marie Planchard Institution: SolidWorks Corporation Educational level: General K-12 Teachers will explore hands-on engineering design project utilizing SolidWorks that brings fun, relavant exploration into their classroom while applying relevant math and science. SolidWorks is a 3D CAD application utilized by engineers in industry to design better products. In the first project, teachers learn the fundamentals of 3D modeling in SolidWorks while designing a components of a Trebuchet. Teachers will also explore how to virtually determine the physical properties that affect forces and motion. Students will have an experience to review a Trebuchet thanks to kits provided by Gears Educational Systems.
Energy Literacy: Preparing Middle School Students for Our Energy Future

Room: Butler West Presenter(s):Susan E. Powers Institution:Clarkson University Educational level: Middle School A curriculum exploring current energy problems and potential solutions has been developed through Clarkson's NSF-funded K-12 Project-Based Learning Partnership Program. This workshop will describe the logic of the project-based approach, provide an overview of our present energy crisis, and engage teachers in many of the energy activities included in this curriculum. Projects designed and completed by middle and high school students will be highlighted to illustrate their level of creativity and dedication to energy issues.
Mathematical Modeling in the Elementary Classroom: A Windmill Problem

Room: Crawford East Presenter(s): Macon Beck, Daphne Duncan Institution: Purdue University, Department of Engineering Education Educational level: Elementary School Participants will engage in a mathematical modeling activity known as an MEA (model-eliciting activity). MEAs are open-ended, real-world, complex mathamtical problems. This session will be divided into two parts - an introduction to MEAs and then an opportunity for teachers to work in teams to complete an MEA. In the MEA, participants will be asked to develop procedures to determine the best Windmill Manufacturer and report their findings to the client, Pond Savers.
Engineer a Better Approach to Project-based Learning Through National Instruments LabVIEW, Vernier SensorDAQ, and Project Lead The Way.

Room: Crawford West Presenter(s): Andy Bell, Sam Swartley Institution: National Instruments, Vernier Educational level: General K-12 Expose students to real-world engineering in an engaging, project-based environment. In this session, you'll gain first-hand knowledge about Vernier SensorDAQ, a data-acquisition interface that offers USB connectivity to your PC and the ability to automatically detect more than 50 Vernier sensors. Also, learn to customize SensorDAQ with National Instruments LabVIEW software to teach basic engineering and science concepts, instrument control, data-acquisition skills, or programming to students. We'll highlight how Vernier SensorDAQ and LabVIEW are used in Project Lead The Way's Biomedical curriculum. Through hands-on demonstrations you will gain practical ideas for implementing this technology in your classroom and creating an enriching environment for learning science and engineering.

Session 3 (2:15 - 3:30 PM)

Engineering for the 21st Century
150 minutes (1 session; 2:15-4:45 pm)

Room: Butler East Presenter(s): Sandeep Agarwal, Emre Gunduz, Alberto Mestre Carrasco Institution: Georgia Institute of Technology, Aerospace Engineering and Dassault Systemes Educational level: Middle/High School The workshop session will expose and engage participants in 3D modeling tool developed by Dassault Systemes and available to middle and high school teachers. CATIA is a tool that will introduce students to innovative design software that allows for unique ideas and converts them into prototypes or models. Participants will receive a CD with demonstrations of presentation and ideas for integration in the classroom.
Using Engineering Design to Teach Core Concepts in High School Science Classrooms
150 minutes (2 sessions; 2:15-4:45 pm)

Room: Butler West Presenter(s):Dr. Xornam Apedoe, Birdy Reynolds Institution:University of Pittsburgh Educational level: High School During the workshop, participants will engage in activities that are part of our Designing a Heating/Cooling System unit for high school chemistry. Workshop participants will use engineering design principles to explore what it would take to design a heating or cooling system, based on chemical energy, to meet a need in their own lives. Each participant will receive a copy of the full chemistry curriculum unit and the corresponding teacher's guide.
Innovative Micro and Nano Hands-on Lego Modules Using Technology Assisted STEM

Room: Crawford East Presenter(s): Dean Aslam Institution: Michigan State University and Nanobrick Educational level: General K-12 This workshop focuses on Technology Assisted Science, Engineering and Mathematics (TASEM) using technology as a vehicle for learning all areas related to SEM. A unique feature of the TASEM program is that it focuses on current and future technologies and it is capable of dealing with a variety of learning concepts and environments. During the workshop, the participants will be able to take part in exciting hands-on activities using hardware that includes static charge sensors, programmable Lego Van de Graaff generators, wireless interfaces, plasma reactors, and nano modules.
Engineer Your Life: Talking to High School Girls About Engineering

Room: Crawford West Presenter(s): Natalie Hebshie Institution: WGBH Educational Foundation Educational level: High School This workshop will explore the research and messaging of the Engineer Your Life project. Through active discussion, it will offer practical tips for how educators can begin to apply this messaging in their own work with high school students, as well as how they can spread the word to their colleagues. In addition, the workshop will include a tour of the project's flagship Web site (EngineeringYourLife.org), which features information for high school girls and practical resources that will assist parents, educators, and engineers in promoting a better understanding of engineering, the academic background needed to pursue engineering, and the various career paths available.

Session 4 (3:30 - 4:45 PM)

Science and Engineering Connections: The Stowaway Adventure

Room: Crawford East Presenter(s): Henry Harms Institution: Stevens Institute of Technology Educational level: General K-12 This workshop will share an award-winning project designed to incorporate engineering reasoning and the engineering design process into the teaching of science and scientific inquiry. Explore an Internet-based project that engages students in utilizing real time data for scientific inquiry. Then learn how the key science concepts of this project can be applied through a companion engineering design challenge. Teams of teachers will get an opportunity to design, build, and test different solutions to a specific problem.
Bringing Engineering into Middle Schools: Learning Science and Mathematics through Guided Inquiry and Engineering Design

Room: Crawford West Presenter(s):Larry G Richards, Christine Guy Schnittka Institution:University of Virginia Educational level: Middle School At the University of Virginia, we design, implement, test, and distribute Engineering Teaching Kits (ETKs). For this workshop, we will review the nature of engineering and the importance of engineering design, introduce Engineering Teaching Kits, show how our ETKs relate to national and state educational standards, demonstrate two ETKs, and have the teachers work through an ETK as though they were students.

Lunch

Think Like an Ad Exec: Implementing Messages for Improved Public Understanding of Engineering - Sponsored by the Engineers' Society of Western Pennsylvania
90 minutes (12:45-2:15 pm)

Room: Pennsylvania East and West Presenter(s): Jacquelyn F. Sullivan, Associate Dean for Student Cultivation, Founding Co-Director, Integrated Teaching and Learning Program Institution: University of Colorado at Boulder Educational level: General K-12 Come on; be brave! Put on the creative hat of an advertising account manager in this hands-on workshop. Your client: an organization of your choosing. Your challenge: make engineering as appealing as an iPod. Working in a team, use the results of recently-completed market research to conceive print ads and other creative ways to promote a better image of engineering to your youngsters, parents and school community. The hands-on workshop will include a summary of a messaging research project conducted by the National Academy of Engineering. A member of the NAE study team will help facilitate the workshop as together we create tools to distill the creative essence of engineering for K-12 students and the people they are most influenced by.


For more details, contact Libby Martin, Manager of K-12 Activities, at k12workshop@asee.org

welcome-pittsburgh

2008 ASEE Workshop on K-12 Engineering Education
Saturday, June 21, 2008 - Pittsburgh, Pennsylvania

Thank you for joining us in Pittsburgh for the 5th Annual ASEE Workshop on K-12 Engineering Education. This day long event is designed to introduce you and 250 Pittsburgh-area teachers and engineering educators from across the country to innovative, effective engineering education resources designed for the K-12 classroom.

2008 PROGRAM

Below is the program from the 2008 Workshop. To promote interactivity and participation in individual sessions, attendance was limited to 25 attendees per workshop session.

THE DAY'S SPEAKERS INCLUDE:

Opening Address
9:30am - 10:00am
Fayette


Xavier Fouger

Director
Dassault Systemes Global Learning & PLM Academy
Closing Address
4:45pm- 5:00pm

Judith Hallinen

Assistant Vice Provost for Educational Outreach and Director Leonard Gelfand Center for Service Learning and Outreach Carnegie Mellon University


Saturday, June 21, 2008 - 8:30 AM to 5:00 PM

Time Activity Location
8:30 Registration Westmoreland Prefunction Area*
8:30 - 9:30 Continental Breakfast Pennsylvania East & West**
9:30 - 10:00 Opening Address Fayette
10:00 - 11:15 Morning Sessions
11:15 - 11:30 Morning Break Westmoreland Prefunction Area
11:30 - 12:45 Morning Sessions, cont.
12:45 - 2:15 Lunch Pennsylvania East & West
2:15 - 3:30 Afternoon Sessions
3:30 - 4:45 Afternoon Sessions, cont.
4:45 - 5:00 Closing Address Fayette
* Sponsored by DuPont ** Sponsored by the Engineers' Society of Western Pennsylvania "Thinking like an Ad Exec" presented by Jacquelyn F. Sullivan Associate Dean for Student Cultivation, University of Colorado at Boulder



Break-out Sessions

Session 1
10:00 - 11:15
Session 2
11:30 - 12:45
Session 3
2:15 - 3:30
Session 4
3:30 - 4:45
Beyond the 'bot-STEM Teaching & Learning Using Robotics Presented by Autodesk & VEX Educational Robotics. Engineering Design with SolidWorks Engineering for the 21st Century
Introducing Digital Manufacturing into the Classroom Energy Literacy: Preparing Middle School Students for Our Energy Future Using Engineering Design to Teach Core Concepts in High School Science Classrooms
K12 STEM Mathematical Modeling in the Elementary Classroom: A Windmill Problem Innovative Micro and Nano Hands-on Lego Modules Using Technology Assisted STEM Science and Engineering Connections: The Stowaway Adventure
Developing Non-traditional Activities to Engage Elementary and Middle School Students in Engineering, Math, and Science Engineer a Better Approach to Project-based Learning Through National Instruments LabVIEW, Vernier SensorDAQ, and Project Lead The Way Engineer Your Life: Talking to High School Girls About Engineering Bringing Engineering into Middle Schools: Learning Science and Mathematics through Guided Inquiry and Engineering Design
DuPont Presents: Connecting Inquiry in Science and Mathematics



SESSION DESCRIPTIONS

Session 1 (10:00 - 11:15 AM)

Beyond the 'bot-STEM Teaching and Learning Using Robotics

Room: Fayette Presenter(s): Laura London, Brad Lauer Institution: Autodesk and Innovation First, Inc. Educational level: General K-12 Pre-built sample robots (like some shown and discussed in the presentation) will be on display at the workshop. Participants will be able to look at and handle the robots, see how they are built, observe how they operate and be given a chance to operate the robots themselves. Teachers will take home packets with information covered in the presentation, materials on curriculum and options available for classroom robotics labs.
Introducing Digital Manufacturing into the Classroom

Room: Butler East Presenter(s): Roy Smolky Institution: Dassault Systemes, DELMIA Educational level: General K-12 Teach CATIA and DELMIA, that is what industry is using to build planes, cars and ships. The integration of Product (What to Build), Process (How to Build) and Resource (Build with What). Most schools are only teaching students Product Design and do not address Processes (Machining, Robotics, Human Modeling, Assembly, Automation) and the INTEGRATION with Product Design. When the design changes, the process changes!
K12 Science, Technology, Engineering and Math (STEM)

Room: Butler West Presenter(s): Robert Grover Institution: PCS Edventures Educational level: General K-12 This workshop is a hands-on presentation that introduces teachers to a learning system that starts building technological literacy and engineering skills at a very young age using materials and curriculum that reinforce core academic subjects. PCS will demonstrate how to teach robotics, architecture, science, technology, engineering and math principles using LEGO Manipulatives. All teachers participating will use LEGO Manipulatives to build a Gear Reduction Model, which they can then take home with them for use in the classroom.
Developing Non-traditional Activities to Engage Elementary and Middle School Students in Engineering, Math, and Science

Room: Crawford East Presenter(s): Heather Smolensky, Elizabeth Parry Institution: North Carolina State University, College of Engineering, K-12 Outreach Program Educational level: Elementary/Middle School This workshop will introduce teachers to relevant engineering activities that are attractive to all student populations, including females and underrepresented minorities. Attendees will participate in two activities designed specifically by the K12 Outreach team-Roller Coaster Design and Engineering Lip Balm. All teachers will take home handouts and materials to complete these activities in their classrooms.
DuPont Presents: Connecting Inquiry in Science and Mathematics

Room: Crawford West Presenter(s):Phyllis Buchanan, William Moss, and Dorothy Moss Institution:DuPont Office of Education, Department of Mathematical Sciences, Clemson University Educational level: General K-12 In this session, participants will analyze connections between science, mathematics, and engineering standards. Hands-on investigations will be used to collect data about the effect of load on motion. Data displays will be created and conclusions will be drawn as participants work in collaborative groups. The impact of communication on science and mathematics literacy will be discussed. Participants will receive samples of inquiry-based materials.

Session 2 (11:30 - 12:45 PM)

Engineering Design with SolidWorks

Room: Butler East Presenter(s): Marie Planchard Institution: SolidWorks Corporation Educational level: General K-12 Teachers will explore hands-on engineering design project utilizing SolidWorks that brings fun, relavant exploration into their classroom while applying relevant math and science. SolidWorks is a 3D CAD application utilized by engineers in industry to design better products. In the first project, teachers learn the fundamentals of 3D modeling in SolidWorks while designing a components of a Trebuchet. Teachers will also explore how to virtually determine the physical properties that affect forces and motion. Students will have an experience to review a Trebuchet thanks to kits provided by Gears Educational Systems.
Energy Literacy: Preparing Middle School Students for Our Energy Future

Room: Butler West Presenter(s):Susan E. Powers Institution:Clarkson University Educational level: Middle School A curriculum exploring current energy problems and potential solutions has been developed through Clarkson's NSF-funded K-12 Project-Based Learning Partnership Program. This workshop will describe the logic of the project-based approach, provide an overview of our present energy crisis, and engage teachers in many of the energy activities included in this curriculum. Projects designed and completed by middle and high school students will be highlighted to illustrate their level of creativity and dedication to energy issues.
Mathematical Modeling in the Elementary Classroom: A Windmill Problem

Room: Crawford East Presenter(s): Macon Beck, Daphne Duncan Institution: Purdue University, Department of Engineering Education Educational level: Elementary School Participants will engage in a mathematical modeling activity known as an MEA (model-eliciting activity). MEAs are open-ended, real-world, complex mathamtical problems. This session will be divided into two parts - an introduction to MEAs and then an opportunity for teachers to work in teams to complete an MEA. In the MEA, participants will be asked to develop procedures to determine the best Windmill Manufacturer and report their findings to the client, Pond Savers.
Engineer a Better Approach to Project-based Learning Through National Instruments LabVIEW, Vernier SensorDAQ, and Project Lead The Way.

Room: Crawford West Presenter(s): Andy Bell, Sam Swartley Institution: National Instruments, Vernier Educational level: General K-12 Expose students to real-world engineering in an engaging, project-based environment. In this session, you'll gain first-hand knowledge about Vernier SensorDAQ, a data-acquisition interface that offers USB connectivity to your PC and the ability to automatically detect more than 50 Vernier sensors. Also, learn to customize SensorDAQ with National Instruments LabVIEW software to teach basic engineering and science concepts, instrument control, data-acquisition skills, or programming to students. We'll highlight how Vernier SensorDAQ and LabVIEW are used in Project Lead The Way's Biomedical curriculum. Through hands-on demonstrations you will gain practical ideas for implementing this technology in your classroom and creating an enriching environment for learning science and engineering.

Session 3 (2:15 - 3:30 PM)

Engineering for the 21st Century
150 minutes (1 session; 2:15-4:45 pm)

Room: Butler East Presenter(s): Sandeep Agarwal, Emre Gunduz, Alberto Mestre Carrasco Institution: Georgia Institute of Technology, Aerospace Engineering and Dassault Systemes Educational level: Middle/High School The workshop session will expose and engage participants in 3D modeling tool developed by Dassault Systemes and available to middle and high school teachers. CATIA is a tool that will introduce students to innovative design software that allows for unique ideas and converts them into prototypes or models. Participants will receive a CD with demonstrations of presentation and ideas for integration in the classroom.
Using Engineering Design to Teach Core Concepts in High School Science Classrooms
150 minutes (2 sessions; 2:15-4:45 pm)

Room: Butler West Presenter(s):Dr. Xornam Apedoe, Birdy Reynolds Institution:University of Pittsburgh Educational level: High School During the workshop, participants will engage in activities that are part of our Designing a Heating/Cooling System unit for high school chemistry. Workshop participants will use engineering design principles to explore what it would take to design a heating or cooling system, based on chemical energy, to meet a need in their own lives. Each participant will receive a copy of the full chemistry curriculum unit and the corresponding teacher's guide.
Innovative Micro and Nano Hands-on Lego Modules Using Technology Assisted STEM

Room: Crawford East Presenter(s): Dean Aslam Institution: Michigan State University and Nanobrick Educational level: General K-12 This workshop focuses on Technology Assisted Science, Engineering and Mathematics (TASEM) using technology as a vehicle for learning all areas related to SEM. A unique feature of the TASEM program is that it focuses on current and future technologies and it is capable of dealing with a variety of learning concepts and environments. During the workshop, the participants will be able to take part in exciting hands-on activities using hardware that includes static charge sensors, programmable Lego Van de Graaff generators, wireless interfaces, plasma reactors, and nano modules.
Engineer Your Life: Talking to High School Girls About Engineering

Room: Crawford West Presenter(s): Natalie Hebshie Institution: WGBH Educational Foundation Educational level: High School This workshop will explore the research and messaging of the Engineer Your Life project. Through active discussion, it will offer practical tips for how educators can begin to apply this messaging in their own work with high school students, as well as how they can spread the word to their colleagues. In addition, the workshop will include a tour of the project's flagship Web site (EngineeringYourLife.org), which features information for high school girls and practical resources that will assist parents, educators, and engineers in promoting a better understanding of engineering, the academic background needed to pursue engineering, and the various career paths available.

Session 4 (3:30 - 4:45 PM)

Science and Engineering Connections: The Stowaway Adventure

Room: Crawford East Presenter(s): Henry Harms Institution: Stevens Institute of Technology Educational level: General K-12 This workshop will share an award-winning project designed to incorporate engineering reasoning and the engineering design process into the teaching of science and scientific inquiry. Explore an Internet-based project that engages students in utilizing real time data for scientific inquiry. Then learn how the key science concepts of this project can be applied through a companion engineering design challenge. Teams of teachers will get an opportunity to design, build, and test different solutions to a specific problem.
Bringing Engineering into Middle Schools: Learning Science and Mathematics through Guided Inquiry and Engineering Design

Room: Crawford West Presenter(s):Larry G Richards, Christine Guy Schnittka Institution:University of Virginia Educational level: Middle School At the University of Virginia, we design, implement, test, and distribute Engineering Teaching Kits (ETKs). For this workshop, we will review the nature of engineering and the importance of engineering design, introduce Engineering Teaching Kits, show how our ETKs relate to national and state educational standards, demonstrate two ETKs, and have the teachers work through an ETK as though they were students.

Lunch

Think Like an Ad Exec: Implementing Messages for Improved Public Understanding of Engineering - Sponsored by the Engineers' Society of Western Pennsylvania
90 minutes (12:45-2:15 pm)

Room: Pennsylvania East and West Presenter(s): Jacquelyn F. Sullivan, Associate Dean for Student Cultivation, Founding Co-Director, Integrated Teaching and Learning Program Institution: University of Colorado at Boulder Educational level: General K-12 Come on; be brave! Put on the creative hat of an advertising account manager in this hands-on workshop. Your client: an organization of your choosing. Your challenge: make engineering as appealing as an iPod. Working in a team, use the results of recently-completed market research to conceive print ads and other creative ways to promote a better image of engineering to your youngsters, parents and school community. The hands-on workshop will include a summary of a messaging research project conducted by the National Academy of Engineering. A member of the NAE study team will help facilitate the workshop as together we create tools to distill the creative essence of engineering for K-12 students and the people they are most influenced by.


For more details, contact Libby Martin, Manager of K-12 Activities, at k12workshop@asee.org

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