MENU
  • ASEE Logo
  • Give
    Give
    ASEE Donations...
    Classified Volunteer
    Login Join
  • Join Login Volunteer Classified Give
    Give
    ASEE Donations...



About
  • Overview
    • Mission, Vision, Goals
    • Public Policy Statements
    • Constitution
    • Bylaws
    • Organizational Structure
    • Investment Policy
    • Financial Policy
  • Our History
  • Staff Contacts
  • Leadership
    • Board Of Directors
    • Academy Of Fellows
    • Past Board Members
    • Advisory Committees
    • Representatives to External Organizations
    • Executive Director's Message
    • Meeting Minutes
  • Volunteer
  • Careers at ASEE
  • Privacy Statement
I Am A...
  • Member
      Login Required
    • Your Member Page
    • Membership Directory
    • Financials
    • No Login Required
    • Awards
    • Divisions, Fellows, and Campus Reps
    • Sections and Zones
    • Resources
  • Prospective Individual/Organizational Member
    • About ASEE
    • Individual Membership
    • Institutional Membership
    • Major Activities
  • Donor
  • Prospective Partner or Sponsor
  • Advertiser
  • Fellowship Seeker
    • About Fellowships
    • High School
    • Undergraduate
    • Graduate
    • Post-Doctoral
    • Other Programs
Events
  • Conferences and Meetings
    • 2021 Annual Conference & Exposition
    • 2020 Virtual Annual Conference & Exposition
    • Section & Zone Meetings
  • Council Events
    • Conference for Industry and
      Education Collaboration (CIEC)
    • CMC Workforce Summit
    • Engineering Deans Institute (EDI)
    • Research Leadership Institute (RLI) (Formerly ERC)
    • Engineering Technology Leaders Institute (ETLI)
    • EDC Public Policy Colloquium (PPC)
  • Featured Events
    • Frontiers in Education
    • NETI
    • CoNECD
    • First Year Engineering Experience
    • Workforce Summit
  • Future Conference Dates
Publications
  • News
    • Newsletters
    • eGFI
    • Division Publications
  • Journals and Conference Papers
    • Overview
    • Journal of Engineering Education
    • Advances in Engineering Education
    • Conference Proceedings
    • Section Proceedings
    • Zone Proceedings
    • PEER
    • Plagiarism
  • Monographs and Reports
  • Prism Magazine
  • Data
    • Profiles of E&ET Colleges
    • Case Study Series: Engineering-Enhanced Liberal Education
Impact
  • Public Policy Statements
  • Data Analysis
  • Annual Reports
  • Diversity
Education & Careers
  • Academic Job Opportunities
  • Course Catalog
  • Engineering Education Research and Innovation
    • Engineering Education Community Resource
  • PreK-12
    • eGFI Teachers
    • eGFI Students
  • Engineering Teacher PD Endorsement
Calendar
2020 Annual Conference
The ASEE 2020 Virtual Annual Conference content is available.
See More....
  • About
    • Program Overview
    • Program Benefits
    • Publications, Presentations and Media
    • Past Cohorts
  • Resources
    • Tools and Videos
    • What Makes a Team?
    • Business Model Canvas
  • Events
    • Smart Start
  • Contact Us & FAQ
    • Contact Us / FAQ
  • About
    • Program Overview
    • Program Benefits
    • Publications, Presentations and Media
    • Past Cohorts
  • Resources
    • Tools and Videos
    • What Makes a Team?
    • Business Model Canvas
  • Events
    • Smart Start
  • Contact Us & FAQ
    • Contact Us / FAQ
  • I-CORPS-L
  • Resources

Business Model Canvas (BMC)

The Business Model Canvas (BMC) is a strategic management and entrepreneurial tool that allows teams to describe, design, challenge, invent, and pivot their business model. The BMC is composed of nine building blocks outlined below.

 

  • Customer Segments. This building block defines the different groups of people or organizations an enterprise aims to reach and serve.
  • Value Propositions. This block describes the bundle of products and services that create value for a specific customer segment. Value propositions are delivered to customers through communication, distribution and sales channels.
  • Channels. This block describes how a company communicates with and reaches its customer segments to deliver value propositions.
  • Customer Relationships. Customer relationships are established and maintained with each customer segment. This block describes the types of relationships a company establishes with specific customer segments.
  • Revenue Streams. Revenue streams result from value propositions successfully offered to customers. This block represents the cash a company generates from each customer segment – costs must be subtracted from revenues to create earnings.
  • Key Resources. Key resources are the assets required to make a business model work.
  • Key Activities. These work by performing a number of key activities. This block describes the most important things a company must do to make its business model work.
  • Key Partnerships. Some activities are outsourced and some resources are acquired outside the enterprise. This block describes the network of suppliers and partners that make the business model work.
  • Cost Structure. The business model elements result in the cost structure.

 

 

Business Model Canvas

Download here (PPT)

What participants say about the BMC:

"I see real potential in asking all innovators to run through [the BMC] exercise prior to spending significant resources in creating their innovation..."

"I think it's dead-on in terms of looking at elements to consider for innovations."

"The opportunities to learn the Business Model Canvas, interact with the instructional team members, and discover our start up scenario, have been incredibly worthwhile. All faculty who engage in research/funded activities should know this…"

"Learning to apply business concepts to learning innovations was precious!"


  • Follow Us
  • twitter
  • facebook
  • youtube
  • instagram
  • linkedin
  • 1818 N Street N.W. Suite 600, Washington DC 20036

  • Telephone: 202.331.3500 | Fax: 202.265.8504

  • © 2021 Copyright: ASEE.org All rights reserved. Privacy Policy.