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Request for Proposals


Any current RFPs will be posted here. 

Website Refresh Project

Project Overview

The American Society for Engineering Education (ASEE) is seeking qualified vendors to support a comprehensive website refresh project. This two-phase initiative will focus on content cleanup, governance establishment, and empowering internal stakeholders to maintain website content effectively.

About ASEE

The American Society for Engineering Education is a non-profit organization dedicated to advancing innovation, excellence, and quality at all levels of engineering education. ASEE serves as a hub for engineering educators, administrators, and industry professionals, providing resources, professional development, and advocacy for the engineering education community.

Current Technical Environment

  • Content Management System: Kentico v 12.0.95

  • Website Structure: Multi-level organizational hierarchy reflecting ASEE's governance and membership structure

  • Current Challenge: Lack of clear content ownership and maintenance processes

Project Scope

Phase 1: Website Audit and Content Governance (Estimated 3-4 months)

Deliverables:

  • Comprehensive website audit including:

    • Content inventory and analysis

    • Identification of outdated, duplicate, or irrelevant content

    • Technical performance assessment

    • Accessibility compliance review

    • SEO analysis and recommendations

  • Content cleanup and optimization:

    • Remove outdated content

    • Consolidate duplicate pages

    • Update navigation and site structure as needed

    • Improve content organization and findability

  • Page ownership mapping:

    • Identify appropriate content owners for each section/page

    • Document content ownership hierarchy

    • Create content governance framework

    • Establish approval workflows

Phase 2: Documentation and Training Development (Estimated 2-3 months)

Deliverables:

  • Comprehensive documentation suite:

    • Kentico CMS user guides tailored to ASEE's implementation

    • Content creation and editing standards

    • Image and media management guidelines

    • SEO best practices for content creators

    • Brand and style guide implementation

  • Training program development:

    • Role-specific training modules for different user types

    • Video tutorials for common tasks

    • Quick reference guides and checklists

    • Troubleshooting resources

  • Training delivery:

    • Live training sessions for identified page owners

    • Train-the-trainer sessions for internal champions

    • Post-training support period

Required Qualifications and Experience

Technical Requirements

  • Kentico Expertise: Demonstrated experience with Kentico CMS, specifically version 12.x

  • Web Development: Proficiency in web technologies, SEO, and accessibility standards

  • Content Management: Experience with large-scale content audits and migrations

  • Documentation: Proven ability to create clear, user-friendly technical documentation

Industry Knowledge Requirements

  • Higher Education Experience: Understanding of academic organizational structures and processes

  • Association Management: Familiarity with professional association governance, membership structures, and stakeholder management

  • ASEE Knowledge: Understanding of or willingness to learn about:

    • ASEE's organizational structure (Board of Directors, divisions, committees, etc.)

    • Membership categories and constituencies

    • Key programs and initiatives

    • Annual conference and events

    • Publications and resources

Team Qualifications

  • Project manager with higher education or association experience

  • Kentico-certified developers/consultants

  • Content strategist with academic sector experience

  • Technical writer/instructional designer

  • UX/accessibility specialist

Proposal Requirements

Company Information

  • Company overview and relevant experience

  • Team member profiles and certifications

  • Client references (minimum 3, preferably in higher education or associations)

  • Kentico partnership status and certifications

Technical Approach

  • Detailed methodology for Phase 1 audit and cleanup

  • Content governance framework recommendations

  • Training strategy and delivery methods

  • Quality assurance processes

  • Risk mitigation strategies

Project Timeline

  • Detailed project schedule with milestones

  • Dependencies and assumptions

  • Resource allocation plan

  • Availability and start date

Cost Proposal

  • Fixed-price quotes for each phase (may be awarded separately)

  • Breakdown by deliverable/activity

  • Travel expenses (if applicable)

  • Assumptions and exclusions

  • Payment schedule recommendations

References and Portfolio

  • Minimum of 3 client references with similar project scope

  • Case studies demonstrating Kentico expertise

  • Examples of training materials and documentation created

  • Higher education or association project examples

Evaluation Criteria

Proposals will be evaluated based on the following weighted criteria:

  • Technical Expertise (15%): Kentico experience, web development skills, content management capabilities

  • Industry Knowledge (15%): Understanding of higher education, associations, and ASEE specifically

  • Project Approach (10%): Methodology, timeline, risk management

  • Team Qualifications (15%): Relevant experience, certifications, availability

  • Cost (35%): Competitive pricing, value proposition

  • References (10%): Client satisfaction, project success, similar scope

Submission Requirements

Proposal Format

  • Maximum 20 pages (excluding appendices)

  • PDF format with bookmarked sections

  • Include executive summary (2 pages maximum)

Required Documents

  • Complete proposal addressing all requirements

  • Team resumes and certifications

  • Company credentials and insurance certificates

  • Signed non-disclosure agreement (will be provided)

  • Client reference contact information

Submission Details

  • Deadline: September 15, 2025

  • Delivery Method: A single pdf document with required information as described above.

  • Required Subject: "ASEE Website RFP Response". Please use this subject in the submission email. 

  • Selected participants will be invited to participate in a 30 minute presentation + 30 minute Q+A session.  An invitation will be sent on September 16th with several times available listed.  

  • Questions will be responded and posted here by COB September 11, 2025. 

  • Contact: j.roy@asee.org

Project Timeline

  • RFP Release: September 1, 2025

  • Questions Due: September 10, 2025

  • Proposal Submission Deadline: September 15, 2025

  • Vendor Presentations (if selected): September 18th and 19th

  • Contract Award: October 3, 2025

  • Project Start: October 17, 2025

Questions and Clarifications

All questions regarding this RFP must be submitted in writing to j.roy@asee.org by September 10, 2025. Questions and answers will be shared with all potential vendors.

Terms and Conditions

  • ASEE reserves the right to reject any or all proposals

  • ASEE may negotiate with selected vendors

  • Phases may be awarded to different vendors

  • Standard contract terms will apply

  • Vendor must maintain confidentiality of ASEE information

Additional Information

Selected vendors will be required to:

  • Sign a comprehensive services agreement

  • Provide appropriate insurance coverage

  • Comply with ASEE's data security requirements

  • Work collaboratively with ASEE staff and stakeholders

  • Provide ongoing support during transition periods

This RFP represents ASEE's current understanding of project requirements. Final scope may be refined during contract negotiations based on vendor recommendations and organizational needs.